AT&T

Secondary Research, Usage Observation, Data Analysis, Marketing Strategy, InDesign, Photoshop. Illustrator

This group project focused on marketing a new service of AT&T that could serve American consumers who travel internationally. My team and I developed a strategy by analyzing and creating five different segments of consumers who would use this new service. Using secondary research, we also identified how often each different segment would use the service. We then divided a hypothetical budget of $250 million dollars across three different regions of the world and AT&T headquarter initiatives. We decided to form three strategic partnerships with different companies that would maximize exposure and touchpoints with the five segments of potential consumers.

By clicking on the button below you can view the full report on what decisions my team and I made, our strategy in full detail, and advertisement mockups of how we plan to acquire consumers.