Titus

Secondary Research, Data Analysis, Marketing Strategy, Campaign Development, Branding, InDesign, Photoshop, Illustrator, Keynote,

For a group project in a course focusing on international marketing, I was assigned to help create a new branding and marketing campaign for a Japanese telecommunications company called Titus. My group and I specifically focused on the area of Yokohama, Japan. The groundbreaking company was the first to offer a bundle package for TV, internet, and phone. My team and I created a logo, leveraged secondary research, and created a promotional marketing campaign in which we formed strategic partnerships with the Olympics, Playstation, and Nippon Professional Baseball league. Below is the logo that we created as a group.

Click the button beneath the logo to view the full report to see what our marketing strategy plan was.