Utah Jazz

I had the opportunity to work as a marketing intern for the Utah Jazz from May to August 2019. While there, I worked on the team that created the 2019/20 Classic Edition Jersey campaign for the Utah Jazz. Below is the video to inform the Utah Jazz fanbase of the Classic Edition jersey reveal. This video gathered over 700,000 views on twitter and is still obtaining views.

In addition to helping with the Classic Edition jersey reveal I also helped with marketing coordinating efforts. These coordination efforts had me meeting with various departments and helped me learn how to clearly communicate marketing needs across the entire Utah Jazz organization. At the end of my internships I helped create and deliver 50+ briefs to assist the marketing team. Along with the marketing coordination, I did research and focused on how to help build fan equity with youth initiatives. I presented and proposed plans that could help increase youth fan loyalty with specific tactics. I also created over 45+ potential marketing ideas that can be used by the marketing team further down the road.