Traeger Grills

Conjoint Analysis, Excel, Data Wrangling, Data Analysis, Primary Research, Secondary Research, Photoshop, InDesign

For a university group project we focused on utilizing data analytics to understand how to make improvements on Traeger grill products. My team and I researched various features that could possibly be added to Traeger grills in order to improve their user experience and design. We then surveyed a sample population and through conjoint analysis found different insights of what consumers would want with an updated Traeger grill.

One of the features we found consumers wanted most in an updated version of the grill was a portable battery that they could use while traveling.

An innovation Traeger could implement on upcoming versions would be a touchscreen.

This is an example of how the grill would look with a touchscreen.

In addition to the touchscreen, a propane tank was another option consumers expressed interest in.